Santa Cruz Mountains Winegrowers Association: 
Regional Branding & Marketing Design

Designed and produced collateral for regional campaigns promoting the Santa Cruz Mountains wine region.

• Developed brand-aligned marketing materials across digital, print, and event touchpoints.

• Scaled campaign impressions from 7.2 million to 128 million through cohesive design and targeted distribution.

• Created seasonal event branding, tasting guides, and promotional assets.

• Collaborated with marketing teams to maintain visual consistency and data-driven results.

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