The Cornell Campaign — Designing a Visual Language for Advocacy

Collaborating closely with organizers, we created a cross-platform campaign for Cornell University’s graduate-worker organizing effort, developing a flexible identity that could move seamlessly between print, digital, and on-campus environments.

• A custom typeface and color palette grounded in accessibility and solidarity.

• Full branding usable across print and digital environments including posters, social media and webdesign.

• Communication strategy around key messages and visual storytelling.